Get to know more about dataSpring's high-quality Japanese panel in this country profile snapshot and reference guide
dataSpring’s Japan research panels are some of the best in Asia and include panelists from multiple sources, - including panelists recruited through Cue Monitor. We know the Japan market better than anyone and this article shares our tips for successfully conducting online research in Japan.
See more about our Japan Panel profile
Areas that are often targeted by researchers are one or both of the following categories:
The internet penetration rate is high at 93.3%* (as of 2018), and there is no big difference between population composition ratio and panel composition ratio. Due to high demand, we have focused our recruiting and retention efforts on the teens and 20s demographic groups, leading us to have a higher count of younger panelists than other companies.
In Japan, the concept of SEC is not very common. Therefore, when conducting online research, we often target individual monthly income or household monthly income.
*SEC is the socioeconomic characteristic that a consumer has - defined by variables such as income, educational background, occupation and so on. It stands for Social Economic Characteristics.
98.5% of the total population are regarded as Japanese ethnic. Knowing this, it is very difficult to specify targeting conditions and allocations based on the ethnic composition in Japan.
When conducting research in Japan, it is more common to ask people about their annual income rather than their monthly income. Because of this, respondents are also more accustomed to answering with their annual incomes. For that reason, it is better to ask about a respondent’s annual income.
Japan offers a lot of opportunities, especially now that the global economy is recovering from the pandemic. With many businesses striving to enter its market every year, it’s no surprise that Japan has become one of dataSpring’s most in-demand panels.
Before conducting online or mobile surveys in Japan, it’s important to know its basic profile. For more in-depth information, talk to our Local Experts today!